Pink is the color typically associated with Breast Cancer Awareness Month, not with cowboys and rodeos. But that’s changing for The BreastCare Center at YRMC, thanks to Prescott Frontier Days®, Inc. – host of the World’s Oldest Rodeo® – and its partnership with Wrangler’s Tough Enough to Wear Pink initiative. Together, the organizations recently presented The BreastCare Center at YRMC with a $2,500 donation.

“We’re extremely pleased by this generous contribution from Prescott Frontier Days and Wrangler,” said John Amos, President and Chief Executive Officer, YRMC. “This gift will help women throughout our communities receive essential mammography services at YRMC’s BreastCare Center.”

Founded in 2004, Tough Enough to Wear Pink supports rodeos – like Prescott’s World’s Oldest Rodeo – as they raise funds for community organizations dedicated to preventing, detecting and treating breast cancer, such as The BreastCare Center at YRMC.

“Prescott Frontier Days was recognized by Wrangler,” said Mary Ann Suttles, Director, Prescott Frontier Days. “We wanted to do something lasting with the Wrangler funds so we donated it to YRMC’s BreastCare Center for free mammography services.”

Additionally, Prescott Frontier Days sponsored a Tough Enough to Wear Pink booth where people could buy t-shirts, bracelets, bags, hats and other items during the Rodeo to support the cause.

On May 16, Prescott Frontier Days sponsored a dinner and a silent auction at the Freeman Building on the Prescott Rodeo Grounds. Proceeds from the event – combined with sales of Tough Enough to Wear Pink items – went to purchase grocery store gift cards for patients in need at The BreastCare Center at YRMC.

“We work with YRMC’s BreastCare Center to identify people in our community who have breast cancer and need some extra help,” Suttles said. “They can use the gift cards for prescriptions, food, gas and other essential items they need.”

According to Suttles, plans are underway for next year’s Tough Enough to Wear Pink fundraising dinner and silent auction. For more information, including the date and time, contact the Prescott Frontier Days office at (928) 445-3103.