Prescott Frontier Days, Inc. – host of the World’s Oldest Rodeo – and its partnership with Wrangler’s Tough Enough to Wear Pink initiative recently donated $2,000 to The BreastCare Center at YRMC.

Founded in 2004, Tough Enough to Wear Pink supports rodeos - like Prescott’s World’s Oldest Rodeo - as they raise funds for community organizations dedicated to preventing, detecting and treating breast cancer, such as The BreastCare Center at YRMC.

On May 14, Prescott Frontier Days sponsored a dinner and silent auction at the Freeman Building on the Prescott Rodeo Grounds. Proceeds from this sold-out event combined with sales of Tough Enough to Wear Pink items sold throughout the Rodeo were donated to the BreastCare Center at YRMC.

 “These donated funds help women throughout our communities to receive essential mammography services at the BreastCare Center,” said YRMC BreastCare Center Director, Nancy Ledoyen. “The funds are also used to assist our patients who have difficulty securing transportation to physician appointments and treatments and at times to buy groceries.”

“Everybody knows a survivor, a family member or friend fighting the disease or has lost a loved one to breast cancer,” said Mary Ann Suttles, Director, Prescott Frontier Days. “We wanted to do something lasting with the Wrangler funds here in our community so we have partnered with the outstanding staff and physicians at YRMC’s BreastCare Center to help advance breast health.”